About

Hey, I'm Adam, and I design products. With over 20 years of experience in digital and print design, I bring a multidisciplinary approach to product design, seamlessly guiding projects through every stage of the lifecycle—from research and strategy to prototyping, user testing, and final implementation. My unique blend of design expertise and hands-on development experience allows me to bridge gaps between teams, ensuring cohesive collaboration and efficient delivery.

I excel at designing and launching digital products that align with business goals and resonate with target audiences. Whether working independently or with cross-functional teams, I lead the creation of user-centered solutions that integrate brand values, meet user needs, and drive measurable results.

By combining a user-focused design philosophy with a deep understanding of technical implementation, I ensure that every product I work on is not just visually compelling but also highly functional and impactful.

When not designing, you can hunt me down in one of three places... Crossfit 🏋, Choir 🎤 or Dancefloor! 🕺🏻

My Approach

I follow a four-stage design philosophy—Discovery, Definition, Creation, and Delivery—to ensure every product I work on is both user-centered and impactful. This process is not a one-time cycle but a continuous, iterative journey that evolves with each insight, test, and outcome.

By continuously iterating through these stages, I strive to enhance and evolve every product, adapting to feedback, new challenges, and emerging opportunities. This approach ensures that the design remains relevant, effective, and impactful at every stage of its lifecycle.