Resimac
Making mortgages mobile
As Australia's biggest non-bank lender, Resimac looked to meet the challenge of the evolving fintech market with their first mobile applications.
- UX Design
- User Journeys
- User Research
- UI Design
- Web Design
Background
Resimac Australia is one of the leading non-bank lenders in the country. However, their online loan management portals lagged behind the innovation in the industry, and they were looking to build their first mobile applications for customers.
Objective
To create the first native application for Resimac customers, allowing them to manage loans and funds on their mobile devices, aligning the user experience with that of the financial market. As part of a cross-functional team, I began with a design focussed around our customers most used journeys, and providing a clear path to completing these tasks.
Mobile App Design
Research & Planning
User journey mapping
Review of desktop application
Wireframes
Wireframes
Responsible for UX/UI Design delivery, I had to rapidly understand the user needs and business requirements through customer support and stakeholder interviews, reviewing the competitor space and rapidly developing prototypes for testing and iteration. I established a clear need for UX Research and Customer review in the product design process, and advocated for the user needs within the business culture.
Website concept
Alongside the launch of the mobile application, I also worked with the marketing team to evolve our current website, to provide a fresh face for the brand in multiple touchpoints.
Delivery
Successfully launching on the Apple Store and Google Play, Resimac's first mobile application saw thousands of downloads in the first 2 weeks, and a reduction in customer service calls to complete banking tasks.
Downloads in the first 2 weeks
Reduction in calls to Customer Support for common tasks
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