Building a powerful, mindful vision

Background

After years studying and teaching Kung Fu in Hong Kong, Sifu Chris returned to his home town of Sydney, looking to establish a new school for the practice and growth of martial arts. He sought to combine the physical training with his previous experience in mental health and psychotherapy, to develop a system which was strong and active, and at the same time focussed and mindful.

Objective

To create a brand and visual identity that spoke both to the strength and power of Kung Fu, while remaining grounded in mindfulness, and the subtle nature of the art. The goal was to create a visual mark that would combine these elements, and serve as a starting point for the brands collateral and online marketing.